About
Anthony A. Luna
My journey in real estate started with a simple belief: we can do better. We can build spaces that are more than just investments – they can be communities where people thrive. That's what drives me as the CEO of Coastline Equity.
My own story – from at-risk youth to real estate leader and author – has shown me the power of resilience and the importance of opportunity. I'm passionate about sharing the insights I've gained along the way, which is why I'm thrilled to be working on my forthcoming book, Property Management Excellence, with Forbes Books and Advantage Media Group. It's my way of empowering property owners and inspiring the next generation of real estate leaders.
At Coastline Equity, we’re redefining success in real estate. We leverage cutting-edge technology, AI-powered solutions, and a deep commitment to ethical practices to create a better experience for our clients and the communities we serve.
Here’s what sets Coastline Equity apart
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Technology-Driven Approach: We’re not afraid to embrace innovation. We integrate the latest tech solutions to optimize property performance, streamline operations, and enhance tenant experiences, setting a new standard for the industry.
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Community Focus: We believe in building more than just properties – we build relationships. We’re actively involved in initiatives that support community development, promote economic growth, and create a stronger sense of belonging.
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Commitment to Equity and Opportunity: We’re dedicated to creating a more equitable and accessible real estate landscape for everyone. We champion diversity, support small businesses, and advocate for policies that foster economic resilience.
I believe that real estate has the power to transform lives and shape communities. With Coastline Equity, I'm committed to building a legacy of impact, one property, and one community at a time.

Featured In & Affiliations
In the Spotlight: Anthony A. Luna's Industry Influence
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Abundance Mindset
I firmly believe that there is more than enough success to go around. This abundance mindset is the cornerstone of my approach to business and life. It's about seeing the possibilities, not the limitations. In the world of real estate, this means recognizing that every challenge in property management, every obstacle in community development, is an opportunity for innovation and growth. I view competition as a chance for collaboration, understanding that by lifting others, we elevate ourselves. This belief drives me to pursue expansive goals, not just for Coastline Equity but for all stakeholders involved.
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The Power of Knowledge Sharing
Knowledge is not just power; it's a catalyst for change. The more we share what we know, the more we empower others to make informed decisions and inspire action. In my journey, the mentors who shared their wisdom with me played a pivotal role in shaping the leader I am today. Thus, I advocate for open forums of learning, mentorship programs, and educational initiatives that democratize access to information. By breaking down the barriers to knowledge, we can unlock the collective potential of our communities and industries.
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Collaborative Growth
True progress is made in the company of others. I have always believed that collaborative growth is essential to achieving lasting impact. This principle is deeply embedded in my work, from creating synergies within Coastline Equity to fostering partnerships across the broader real estate sector. Collaboration allows us to pool our resources, insights, and efforts to tackle complex challenges more effectively. It encourages diverse perspectives, driving innovation and ensuring that solutions are inclusive and equitable. By working together, we can achieve more than we ever could alone.
Learn about our other companies and services
Looking to learn more about our other companies and services? We have incubated and built various businesses that support our clients in the real estate, property management, human resources, and recruiting industries. Additionally, we have started a family foundation called Harbor of Hope that supports non-profits and causes we are passionate about.